Scope: Art Direction · Illustration · Animation · Brand Adaptation · Print & Digital
Gracekids
There’s something special about projects that invite play and imagination. Completed through Farmshed Creative, this ongoing collaboration involved creating a continuous stream of screen illustrations, animations, and printed assets for Grace's kids program in Orlando, FL. I developed the visual direction and core artwork for each series, establishing its look and feel across a variety of deliverables. I also led art direction and collaborated with a team of designers, guiding asset creation to ensure a cohesive visual experience.
THE CHALLENGE
Gracekids needed a recognizable visual style that connected to Grace's broader visual identity while appealing directly to children. With new series launching regularly, the goal was to create distinctive visual storytelling that gave each series its own personality while maintaining a cohesive look across the program.
THE SOLUTION
Each series was developed with its own vibrant color palette, incorporating one or two of Grace's core brand colors. Typography played an equally important role, with custom font selections adapted through rounded, friendly letterforms and paired with a consistent brand sans serif. Together, these elements created a playful visual language that felt true to the parent brand while giving each series room to stand apart.
